When it comes to marketing, content reigns supreme! According to the Content Marketing Institute, information marketing is “a marketing approach of developing and delivering valuable, relevant, and consistent content to attract and acquire a clearly defined audience — with the goal of driving lucrative customer action.” In other words, it is about assisting clients in making purchasing technologynesss.
Content marketing is the present – and future – of marketing
The crucial word here is “value.” Anyone can post piece after piece of content, clogging people’s inboxes or content streams, but content marketing is about strategically creating content (whether it’s an eye-catching infographic, viral video, or eBook) that helps potential clients learn about your company and recognize the value of your expertise.
If you have any doubts about the importance of content in digital marketing, consider this: according to a 2015 Ascend2 survey, more than 70% of marketers believe that providing relevant content is the most effective SEO approach.
You might also like to read: What to Look for When Hiring Good Content Marketers
There are hundreds of content kinds to employ in marketing, but understanding how to use them to effectively answer consumers’ inquiries is critical. The idea is to match the message to the most effective type of material in order to improve your overall approach.
The Top Ten Content Pieces Ideal for SEO
- Blog posts (with regular updates and republishing)
- Evergreen material and articles in abbreviated form: Ones with a picture every 75-100 words received twice as many social shares than articles with fewer photos.
- Articles of a longer length
- Galleries of photographs and artwork: Visual content is 40 times more likely to be shared on social media than other types of content. Comprehensive list of resources Interactive tools
- Teasers for all categories
- Guides with multiple pages
- Infographics or visual data: Infographics are liked and shared on social media three times more than any other sort of material.
- Video is preferred by four times as many customers over reading about a product.
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You might also like to read: 11 Advantages of Hiring a Content Creator for Your Business From Bangladesh
Shaon Shahnewaz is a seasoned digital marketing expert with over 12 years of experience helping businesses thrive in the ever-evolving world of online marketing. Based in Dhaka, Bangladesh, Shaon serves as the Head of Digital Marketing at CloudApper AI, a leading provider of Enterprise AI and LLM solutions. He has also spearheaded global marketing initiatives at M2SYS Technology, a pioneer in e-Government solutions.
Beyond his professional pursuits, Shaon is a dedicated family man who enjoys spending quality time with his child. A passionate writer, he delves into topics such as human resource management technology, cutting-edge consumer and business innovations, as well as wellness and healthy living.
Shaon also offers freelance digital marketing consultancy on a part-time or project basis, helping businesses navigate the complexities of the digital landscape. Connect with Shaon on Linkedin to learn more or say hello!