A Guide to Making Money on YouTube

Creators on YouTube have the opportunity to reach a massive audience, regardless of whether they produce daily vlogs or makeup tutorials, because more than 2 billion users check in to the video site every single month.

Making money on YouTube is not easy, despite the fact that many content creators have reached a point where they make enough to support themselves solely via the creation of YouTube videos. It demands consistent effort, a well-defined strategy, and, of course, high-quality material.

The following are the five actions you need to do to generate money on YouTube:

  • Focus on your content.
  • Expand the size of your audience.
  • Join the YouTube Partner program by registering your account.
  • Investigate the possibility of other sources of income.
  • Be patient.
  • Pay Attention to the Content You Have

In order to earn money on YouTube, you need to first cultivate a following and then gain views on your videos. Developing high-caliber content is the most effective strategy for accomplishing this goal.

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Find a field in which you have specialized knowledge or a subfield that already has an established following, and then begin publishing content on a consistent basis.

“Consistency is crucial,” says Hallease Narvaez, a filmmaker who has nearly 90,000 followers on YouTube. In 2015, she began concentrating on monetizing her channel, which mostly focused on Black women and natural hair. Narvaez thinks that “the key is consistency.” Lean into whoever you are and make an effort to sound as genuine as you possibly can, no matter what identities you have. Your audience will be able to tell if you are being insincere, so be honest.

Develop Your Current Audience

Utilizing other social media platforms to assist in the development of your brand and the acquisition of new followers is an essential step toward expanding your audience. According to personal finance influencer Andrew Lokenauth, who has over 3,000 followers on YouTube, he has leveraged his larger followings on TikTok, Instagram, and Twitter as funnels to begin boosting the amount of subscribers he has on YouTube.

He adds that if you put the effort into creating material on YouTube, you can reuse that content on other channels. You are able to copy and paste it into Twitter, or you may upload your finest 30-second hooks to reels on TikTok and Instagram.

Join the YouTube Partner Program by Registering Your Account

Joining YouTube’s partner program will allow you to earn money using the platform in the most straightforward manner possible. To be eligible, you will need to have a minimum of 1,000 paying subscribers and must have accumulated a minimum of 4,000 valid public watch hours over the course of the previous year.

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After your page has been reviewed and approved, YouTube will begin delivering you a portion of the advertising revenue it generates. Additionally, you will have access to various chances for monetization through YouTube, such as the following:

  • You can make money off of your followers by setting up an online store on your channel.
  • Making money from of subscribers to your channel.
  • Providing your audience with “Super Stickers” to use during your live chats and selling these stickers.

Explore Your Options Regarding Other Sources of Income

There are numerous different ways to make money off of your work on YouTube that do not involve receiving payments from YouTube directly. Take a look at the following examples:

Internet marketing via affiliates

If you have a website where you provide product reviews, you may be eligible to join affiliate programs offered by online retailers such as Amazon.com. Then, if your readers purchase products through the links that you put on your website, the online retailers will send you a percentage of the revenue generated by those sales.

Advertising-supported material

You may be able to attract the attention of brands that are willing to pay you as an influencer to create content highlighting their goods or to work with them on sponsored projects if you are successful in growing your audience.

For instance, the previous year, Narvaez collaborated with Target to produce a series of movies on Black-owned businesses who sell their products at Target shops. These videos were uploaded to Narvaez’s channel.


Some YouTube creators are able to make money by encouraging their audiences to contribute financial support through subscription-based crowdfunding platforms such as Patreon.

According to Narvaez, “My Patreon is set up on a monthly basis, or they may join for the year at a tiny discount.” Those who join for the year also receive an additional perk. “It’s a place for them to gain early access to my films or get excerpts of my classes on Skillshare,” you can say. “It’s a place for them.”

You can also use websites that facilitate crowdfunding, such as Kickstarter, and promote them on your YouTube channel in order to generate one-time donations of financial support.

Giving lectures and seminars

A significant portion of a successful YouTuber’s income comes from the development of online courses that instruct others on how to replicate their level of achievement. For example, Narvaez will sell you Skillshare classes that will teach you how to edit and produce videos.

Be Patient

It takes time to establish an audience that is both large enough and engaged enough to begin generating meaningful cash from that audience. Before many prominent YouTubers were able to successfully monetize their channels, they had to first spend years cultivating their audiences and developing their material. Getting enough subscribers to become eligible for the YouTube Partner Program can be a time-consuming process in and of itself; however, if you have a very active subscriber base, you might be able to secure some sponsorship opportunities before then.

According to Narvaez, “generally I think you should expect it to take at least two to three years before you see any type of steady revenue.”

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