Whether you are marketing to consumers or fellow business owners, there is always a great need to generate leads.
In the digital age, attracting the right audience is definitely achievable with dozens of different digital channels at your disposal. Social media, blogging, search engine optimization, email marketing—you name it. Getting your message across to your target market is easy.
However, amassing an online following and generating hundreds of leads will mean nothing if there is no conversion. How do you convince your potential customers to take action? By giving them the kind of content that they want to consume.
When your audience like what they see in your digital channels, they will more likely engage with you. With engagement comes more opportunities to promote your products and converting them into paying customers.
There is nothing more powerful than a video content. In fact, studies show that 55% of people consume video content thoroughly. By 2021, 82% of internet traffic is expected to come from video.
If you have not realized its potential yet, it is high time that you consider integrating video marketing into your digital strategy. Take a look at some of the ways that video marketing can boost your conversion rate.
Videos Engage Visitors More Effectively
Most online users prefer to watch a video about a product or service in order to learn about it. Videos allow you to incorporate a good storyline that offers value to your potential customers. Because they are often dynamic and appealing to the audience’s eyes, videos are effective in engaging the audience and making them stay longer on your website. The longer they stay on your site, the higher is the chance for you to convince them to purchase from you.
Videos are Favored by Many Search Engines
Having a video on your thumbnail in the search results will get more internet users to click on your site. Search engines, especially Google, give rewards to sites with video content. Since many visitors tend to have a shorter attention span, videos can help them focus on your website.
This helps lower your bounce rates, a plus for you if you want to rank higher in search engines. Being visible in the top pages of SERPs will lead to higher traffic and more opportunities for conversion.
Videos Get More Shares than Other Content Forms
Word of mouth is still as strong as ever. Real people who talk about your product or service to their friends and families are trusted more than any advertising campaign.
How do you get your followers to become loyal brand ambassadors? Showing them how your products can add value to their life and help solve their current dilemma is the best way to gain their trust. When they trust you, they are more likely to share your content, which can then lead to an increase in your reach.
In social media, videos get more shares than any other form of content. With more shares comes more leads and higher chances of conversion.
Videos Help with Lead Generation
According to Marketo, utilizing videos can help you in your lead generation efforts. Gated videos with strong call-to-actions can be used in your landing pages. This will enable you to lead a more effective campaign that lets you capture more contacts.
With visitors willingly giving you their details, you can provide them with a more personalized marketing experience. The chance to convert them into customers increases when you win their trust.
Video marketing is an integral part of your digital marketing strategy. In order to make them more effective and successful in terms of conversion, you need to make sure that your videos are of the highest quality. It is not enough that they are aesthetically pleasing. They should add value to your audience as well, whether in the form of information or entertainment.