German luxury auto mobile manufacturer Audi is set to launch its new car subscription program “Audi Select”. Now you can subscribe from a range of cars including the Audi A4 sedan, A5 Cabriolet, Audi Q5 and Audi Q7 SUVs, and S5 Coupe.

Unlike other car subscription services, Audi Select will not lock users to a specific car. A subscriber can switch between cars twice every month.

The company believes that Audi Select is an excellent way to experience their collection of performance and luxury vehicles with flexibility and affodability.

Subscribing to Audi Select costs $1,395 per month, which is strategically placed somewhere in between Porsche’s $2,000-a-month service and Mercedes-Benz’s $1,095-a-month rate.

Under the subscription, subscribers will get Insurance, maintenance, roadside assistance, and unlimited mileage are also included, as well as two complimentary days of Silvercar car rentals per month.

This isn’t Audi’s first experiment with subscription. Back in 2016, the automaker launched its first “Audi on demand” service as a pilot program in San Francisco, which offers a variety of Audi models to rent on a per-day basis, up to 28 days at a time.

Like all automaker subscription services, Audi’s is limited to just one city for its initial pilot phase Dallas Fort Worth of Texax. Car companies are still experimenting with new ownership models in a hedge against the perception that in the future, fewer people will own cars.

Now, only time can say whether subscription services are going to be proved as a better car ownership model for consumers than traditional leasing options. Traditionally, leasing involves a sizable down payment, but then it charges a hefty monthly fee. Subscription services seem geared toward customers who are interested in switching vehicles every month or so.

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