social-media-b2b-business

Why B2B should be social?

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A recent survey of 115 marketing specialists from B2B businesses, Omobono found that 79% rated social media as the most effective marketing channel, with 38% noting that if they had extra budget for next year, they would spend it on social media. Need more reason to take your B2B business on social media? Then read on:

Facebook

  • Establish brand advocates
  • Crisis communication – disasters only take a second to happen and then another second to go viral. You must have a community already established when this happens. BE PROACTIVE
  • Community partnerships – a great way for businesses to show their support of the community and make valuable partnerships with area non-profits
  • SEO – an organic boost for your website through increased inbound links

Linkedin

  • Recruit – Get professional applicants by using LinkedIn’s job board and searching profiles
  • Scope out the competition – Linkedin offers a wealth of information about each business with a profile
  • Lead generation – Encourage your employees to use LinkedIn to answer questions, join groups and network. Eliminated the cold-call to sales

Twitter

  • Industry experts – provide readers with useful, valuable information
  • Brand monitoring – there are people who are talking about your brand even though you aren’t there
  • Crisis communication – You must have a community already established when this happens. BE PROACTIVE
  • SEO – an organic boost for your website

 Pinterest

  • Lead generation through website landing pages
  • A social community that harmonizes your brand
  • SEO – an organic boost for your website through increased inbound links

Social media is not only a tool for generating social sales or to build a following. The most important benefit of having a social channel is that it humanizes the brand to establish an authentic relationship with the community. 

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