If you are a small business owner, your prime goal is to sell the business’s products and services. To achieve this goal, you must know how to position your product in front of the target audience and offering something that solves a problem or that they can’t refuse or find elsewhere. To help you achieve that, here are our top 12 marketing tips for small business owners like you.
Give consumers an early sneak peak
Promote your holiday specials now when there is little competition. Host a preview sale to create the initial buzz.
Run a contest on social media
Get consumers excited about your brand. Social promos are a fun way to engage your audience. Bonus This is also a great way to collect new subscribers!
Create a holiday-themed Pinterest board
Leverage curated content that speaks to your seasonal offerings. Check out Pinterest for examples.
Send cards to loyal customers
It will help your business stand out amongst a slew of promotional emails. Thank your customers for their patronage and support. It’s a simple gesture that can make a big impact. Which brings us to our next point….
Don’t make all of your emails promotional
Give your subscribers a breather and wish them a happy holiday season by sending an e-card from your team.
Customize your email template
To reflect the changing of the seasons. Simply including a holiday-themed header into your messages can get customers in the spirit to make a purchase.
Host an exclusive holiday event
Extend your store hours and/or offer customers a special incentive with purchasing. Events help to draw in crowds. For those without a brick-and-mortar location, try hosting a cyber event, such as a Twitter chat or a one-day-only sale.
Start planning post-holiday
a new trend among consumers is waiting until after the holiday rush to score the best deal. Think beyond the traditional time frame when developing your holiday campaign in order to leverage the most from the season.
Don’t forget Cyber Monday
While shoppers flock to retail stores the second they finish their turkey, it’s often the Monday after when the best deals can be found. Create a special exclusive for your online audience.
Get creative
Extend your thanks by giving customers a behind-the-scenes glimpse at your brand or showcase some of your cool customers in a special video.
Spread the “like”
Encourage fans to like and follow your brand on social by incentivizing them, For every follower milestone, offer a special promo code.
Celebrate small business Saturday
Retailers across the nation are participating in this event that salutes small business owners just like you.
We help small businesses all around the globe with ROI based digital marketing services. Feel free to reach out to us if you need help.