Google Android One project is aimed at enabling entry-level handsets to provide pure and smooth Android experience. So naturally, the devices that come out under the project are pretty much budget phones, mid-range at best.

But this time LG’s has decided to make amendments to the tradition with their upcoming G7 One, a smartphone with flagship-like specs in 2018. According to the news the device will be powered by Snapdragon 845, Qualcomm’s top of the line processor, coupled with a 6.1 inch QHD+ super bright display and a 3,000mAh battery. The device will also jump on the familiar notch up top design bandwagon, which is a “flagship trend” these days.

G7 One is going to be the first Android device from LG and they want to make sure everything goes as planned. That’s why they have decided to go with a high-end device that should easily comply with the standards of Google’s stock Android program. They have even added Boombox speaker and quad DAC to the headphone jack, which are only found in their flagship lines.

LG has also decided to carry out certain cost-cutting measures with the device which indicates that the device might be a mid-range one. The traditional wide angle dual camera technology that LG prides itself on isn’t available here. The 4GB of RAM and 32GB of storage are not the most desirable combination, but perfectly acceptable to most. It’s silly to expect users to have to bear the price of Bluetooth headphone, so they kept the headphone jack in place.

LG G7 One is expected to be made available at IFA in Berlin later this week. Price is still to be decided, but LG promises an “exceptional” one. At the very least, that should mean it comes in well under the company’s flagships line devices like V40 or previous G7 ThinkQ.

Over the last few years LG’s smartphone business has remained quite eventless. If LG is able to offer up something truly exception from a price perspective, it could be the thing the company needs to help stand out in a smartphone race against other mid range brands like Huawei or Xiaomi. It’s a strategy that has worked well for OnePlus, and LG could definitely get benefited by following their footstep.

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