More than 91% of B2B marketers are using blogs for marketing. But not all types of blog posts earn the same amount of success. Earn more social media shares and backlinks to boost your search results by publishing the following six blog types.
Guides and Helpful Content
Produce how-to guides, list of tips, tricks, and hacks or any content positioned as helpful for your target audience.
Hot Topics
B2B blog Posts about trending topics resonate with readers and attract above average social media shares.
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Research & Insights
Research tend to produce a remarkable amount of shares and links and also position your company as an authoritative leader.
Case Studies
Case studies, an under-used B2B blog post format, can deliver the right combination of education and entertainment to earn shares and links.
Infographics
A well-produced infographic will often produce an amazing number of social shares and can be an ingredient in blog posts that earn many links.
Authoritative News
B2B blog posts related to industry news earn links and shares when it’s perceived to be authoritative.
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Darren Trumbler is a versatile content writer specializing in B2B technology, marketing strategies, and wellness. With a knack for breaking down complex topics into engaging, easy-to-understand narratives, Darren helps businesses communicate effectively with their audiences.
Over the years, Darren has crafted high-impact content for diverse industries, from tech startups to established enterprises, focusing on thought leadership articles, blog posts, and marketing collateral that drive results. Beyond his professional expertise, he is passionate about wellness and enjoys writing about strategies for achieving balance in work and life.
When he’s not creating compelling content, Darren can be found exploring the latest tech innovations, reading up on marketing trends, or advocating for a healthier lifestyle.